Designing the world of the future
together with youth.
Local and global brands shape their connection with the youth market through Badi's expertise.
Campus & Youth Marketing
Data-Driven Employer Brand and Talent Strategies.
Badi is a next-generation solution center that brings brands to the heart of campuses. In line with today is phygital trends, we offer 360° campus marketing, brand ambassador programs, and employer branding solutions.
Why do marketing and talent acquisition teams prefer working with Badi?
We are rooted in student culture.
Using our own data and insights, we base all our projects on real student research. This ensures the work resonates fully with your target audience.
Schedule a coffee session with our Gen Z expert →
Gen Z experts.
Our team doesn't just design successful activations for hundreds of brands; we live this world ourselves every day. We help you develop concepts that break through the noise and create lasting memories.
Schedule a coffee session with our Gen Z expert →
Immersive experiences.
The Gen Z and student market is now very saturated. That is why we design meaningful experiences that are not just "visible" but capture attention and trigger brand loyalty.
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Data capture.
Thousands of young people are already using our Badi Next app. Instantly capture young user data with "one tap" through your campaigns and events.
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360° Communication.
Before, during, and after the project; we integrate social media, digital, and outdoor advertising into the process to expand the impact and reach of the work.
Schedule a coffee session with our Gen Z expert →
Data-driven and creative approaches that touch the world of youth.
01. 360° Campus Marketing & Field Activations
We bring your brand to the heart of campuses, to the most natural living spaces of young people. We design an experience that is talked about, not just a stand.
02. Employer Branding & Talent Acquisition
Being on the radar of new generation talents is not an option, it is a necessity. We make your brand the most curious and desired "ideal workplace" of campuses.
03. Community Management & Brand Ambassadorship
With Badi's 2,600+ person ambassador network and Badi Next user data, we create a living ecosystem for your brand. We don't advertise, we build advocate communities.
04. Youth Insights & Digital Strategy
What is Gen Z and Alpha talking about, what are they "skipping"? With data and analysis, we construct your brand's story on the right platforms with the right language.
Our Projects
Brands We Connect with Youth
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Project 01
Yıldız Holding — JOB Young Talent 2026
Strategic employer branding and campus marketing operation touching thousands of young talents in 10+ university campuses.
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Project 02
Opera GX — Global Digital Activation
High-engagement and data-driven global growth strategy focusing on Gen Z's digital habits.
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Project 03
Unilever — Future Leaders Programme
Target-oriented talent acquisition and phygital communication setup increasing the impact of a global leadership vision on campuses.
Explore MoreOur Youth Impact
We reached target campuses, departments, and classes in our factory locations using Badi's peer communication model. We successfully achieved our youth talent acquisition goals by strategically increasing program awareness.
